EverBlue Lakes is committed to restoring inland lakes to their natural balance through cutting edge technology. An expert in his field and a passionate lakeshore warrior, founder John Tucci had developed 30 blogs for his previous website —Lake Savers. As he engaged our services to help him take his referral based business to a broader consumer, we decided to convert his old blogs into strategic marketing pieces that would drive interest and engagement during a long, often complex sales cycle. I am the lead researcher and writer for his blogs, working closely with a Senior Designer to update the graphics and ensure consistency with the refreshed tone and brand voice of EverBlue Lakes.
Content Strategy for EverBlue Lakes
Refreshing the Brand Voice
The blogs form the basis of John’s messaging strategy, providing answers to frequently asked questions and building trust through a consistent and relatable tone. One of the best parts of this project is learning the client’s product and listening to his passion, then crafting a brand voice that will appeal to his ideal customers including government officials and lakeside property owners around the country.
EverBlue Lakes Blogs (Before)
EverBlue Lakes Blogs (After)
Call to Action
Diver Deeper: An EverBlue Lakes Case Study
Like the blogs, I was the lead researcher and writer for an EverBlue case study, working closely with our Creative Director to design a deliverable that is more formal than the blogs and stands apart, while still containing the brand’s particular blend of expertise and accessibility. Click the photo to download.