Defining the Talent Action Team.
In 2023 the Michigan Economic Development Corporation launched a squad of talent and attraction superheroes dedicated to attracting and retaining talent for highly skilled, in-demand jobs in Michigan. This was part of a multi-million dollar campaign to bring workers to Michigan and upskill our current workforce. As part of this, the Talent Action Team needed help telling their own story.
Collaboration and Enthusiasm
As the lead message strategist on this project, I interviewed all relevant stakeholders and worked closely with our Art Director to create a presentation that could be delivered to audiences around the state. The goal: To jolt people out of their seats (electricity pun intended) and get them truly excited about the future of the EV Mobility economy.
